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ABOUT HANNAH
How I Lead
I’ve built brands from both sides - inside large-scale retail organizations and within early-stage consumer companies.
Across AT&T, Sephora, Forever 21, and venture-backed startups, I’ve led positioning, omnichannel growth strategy, creative systems, and go-to-market execution in highly competitive categories.
My work sits at the intersection of brand clarity and commercial rigor - aligning product, creative, and revenue teams around durable growth.
I do my best work where ambition is high, standards are disciplined, and long-term brand equity matters.
A FEW OF MY FAVORITE THINGS:
Creative
Productions
I lead end-to-end campaign development — from creative strategy and concepting through production oversight and rollout planning. I partner with internal teams and trusted collaborators to deliver on-brand assets that perform across paid, owned, retail, and experiential channels.
How I Build Enduring
Consumer Brands
Whether joining an established organization or building from zero, I operate through a disciplined three-part framework:
1. Strategic Foundation
Brand positioning, category definition, commercial priorities, and measurable growth objectives.
2. Creative & Channel Systems
Campaign architecture, content pipelines, digital and/or retail execution, and cross-functional alignment.
3. Market Activation & Scale
Integrated launches across paid, owned, experiential, and partnership channels - built for repeatability, not one-offs.
I build marketing ecosystems that support long-term brand equity and revenue growth, not just campaigns.
Selected Work
Brand campaigns, retail launches, and marketing systems developed across beauty, CPG, and consumer brands.
