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Hannah McGough
Brand Strategy • Partnerships • Growth
Launching brands, building partnerships, and creating market momentum.
Phone:
917-680-3140
Email:
Location:
Los Angeles, CA — Open to Relocation
About
Over the past decade I’ve worked across consumer brands, startups, and creative agencies leading brand strategy, partnerships, and marketing initiatives that help companies expand their reach and build meaningful connections with customers. My work spans product launches, creative campaigns, experiential activations, and partnership programs across beauty, food, lifestyle, and technology brands.
Earlier in my career I founded and ran a creative agency serving emerging consumer brands, where I led client acquisition, strategic partnerships, and brand campaigns from concept through execution. That experience shaped the way I work today — combining creative thinking with commercial instincts to build programs that attract attention, strengthen relationships, and drive growth.
Brands & Projects Include
Disney
Real Techniques
AT&T
Alterna
Suave
OurX
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ChapStick
Funny Water
TOMS
Ashapops
Sorel
Pancake Now
Target
Club Pilates
All photography shown on this website is original creative work produced by Hannah McGough client engagements.
Experience
Chief Marketing Officer
2025 - 2026
Founder
2020 - 2025
Early Career
Led brand strategy and marketing for a customizable beauty technology company, building the brand narrative and early market momentum for its consumer launch. Laid the company's 360 marketing foundation and generated all creative, product launches, paid media campaigns, and partnerships during a key growth phase.
Founded and operated a creative agency serving emerging & established consumer brands across beauty, food, and lifestyle. Led client acquisition, strategic partnerships, and brand campaigns from concept through execution while producing creative launches and marketing programs for both startup and global clients.
During this period I also co-founded SELFiES, a cannabis brand that became the #1 product at MedMen and was featured twice in Forbes, and created Hatfetti, a hospitality-driven accessories brand built through partnerships with boutique hotels and experiential pop-ups.
Started my career in sales in AT&T (#1 in my market) before moving into merchandising, brand marketing and creative production (SEPHORA, Forever 21), developing the relationship-building and commercial instincts that shape the way I approach brand strategy today.
Currently exploring leadership roles in brand partnerships, marketing, and growth at consumer brands and agencies
Case Study:
Suave & ChapStick: Brand revival and national campaign productions
Case Study in: relationship building + major brand trust
The Opportunity
Suave was preparing for a brand refresh and needed new creative direction to modernize the look and feel of the brand as it entered a new phase under private ownership. After earlier successful work together, the brand’s VP brought me in to lead creative production starting with a high-visibility Times Square video campaign.
My Role
I produced and directed the brand's Hair relaunch campaign with work featured in a multi-month Times Square video billboard placement, then built and led the ongoing creative production pipeline for the brand's total assortment (Hair, Bath & Body, Personal Care, Mens, Kids). My team produced monthly campaigns including national retail photography, social and paid media assets, creator partnership content, and print-ready campaign imagery used across retailers like Walmart.
Following the success of the Suave work, the same creative partnership expanded to ChapStick after the brand was acquired. I led the launch campaign for ChapStick’s first major product innovation as a heritage brand: the Honey Nourish line, producing the creative assets that debuted the product to market.
Impact
Delivered the visual refresh and campaign assets that relaunched Suave’s creative identity - not only as a brand, but as an emerging brand conglomerate - and supported its retail presence nationwide with projects for Target, CVS, Walmart, and Dollar General. The partnership expanded into an ongoing creative production contract across two major heritage brands, producing launch campaigns, national retail imagery, and performance marketing assets across digital and social channels.
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Case Study:
Disney Consumer Products: Rapid production campaign under a national retail deadlines
Case Study in: execution under pressure + production leadership
The Opportunity
When Disney’s Walmart partnership timeline shifted ahead of the launch of Moana 2, the consumer products team suddenly needed a full suite of campaign photography and video assets produced on an extremely compressed timeline in order to support the national retail launch.
My Role
Within one week of the initial call, I organized and produced a full production shoot delivering campaign assets across dozens of SKUs. This included casting children and families aligned with the cultural representation requirements of the Moana franchise, coordinating production logistics, and managing the complexities of working with minors on set under Disney’s strict compliance standards.
I oversaw casting, production, creative execution, and asset delivery for the campaign’s retail and paid media assets.
Impact
Delivered all creative assets within the accelerated timeline required for Disney’s Walmart launch window, enabling the Moana 2 product line to hit retail on schedule with fully produced marketing and advertising materials.
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Case Study:
Funny Water: Performance creative driving direct-to-consumer growth
Case Study in: results + revenue impact
The Opportunity
Funny Water, carbonation-free canned cocktail brand, needed stronger creative positioning and digital campaign assets capable of converting customers online — a particularly difficult challenge in the alcohol category where direct-to-consumer sales often underperform.
My Role
I developed and produced a new creative and copy campaign positioning the product as a low-calorie, low-ABV, no-fizz ( = no-bloat) casual drinking option, building personas around its USPs and focusing on lifestyle-driven visual storytelling.
The campaign included ad creative, product photography, and digital assets designed specifically for performance marketing across the brand’s DTC channels.
Impact
The campaign significantly outperformed all of the brand’s previous advertising creative, driving strong online conversion and becoming the foundation for the brand’s ongoing digital marketing assets. The success of the campaign expanded my engagement with the brand and contributed to the momentum that helped Funny Water secure national distribution through BevMo. BevMo has requested an extension of ad creative specifically marketing Funny Water in their doors.
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