BRAND X-RAY · BY

Brand X-Ray.

Ninety minutes. One brand. See what's underneath.

Choose the sharing option for $100 off. Any publication of excerpts requires your separate written approval.

An annotated brand radiographA dropper bottle examined through five lenses: positioning, offer, story, channel, and price.12345PositioningOfferStoryChannelPrice
  1. Positioning
  2. Offer
  3. Story
  4. Channel
  5. Price

What shows up.

1

Positioning.

Who it's for, and why you over everyone else.

What I look for

whether a stranger could repeat your pitch; whether you’re being compared to the right competitors or the wrong ones; where “for everyone” is costing you the someone who would actually pay

2

Offer.

What you sell, and whether it's the right thing to sell first.

What I look for

the product people want versus the one you’re proudest of; where a first-time buyer hesitates, and what would shorten that; the hero product hiding in your lineup, and the ones crowding it.

3

Story.

What you say, and whether anyone repeats it.

What I look for

where your language is borrowed from your category making you sound like everyone else; the line your best customer would say to a friend, and whether you’re saying it.

4

Channel.

Where the brand shows up, and where it should stop showing up.

What I look for

the channels doing real work and the ones that aren't; effort spent where your customer isn’t, and the place you’re ignoring.

5

Price.

What it costs, and what that tells people.

What I look for

whether your price tells the same story as your brand; margins that cap growth, and discounts that train customers to wait.

Three steps. One fresh perspective.

Think of this session more as a one-time psychic reading than an ongoing therapy appointment.

1 · INTAKE

After you book, answer five short questions. I read them before we meet.

2 · THE READING

Ninety minutes live on video. We'll explore what's underneath your brand and work through the decisions together.

3 · THE TAKEAWAY

You'll receive the recording and transcript within 24 hours, so you can revisit the conversation and put your next moves into practice.

Included

  • 90-minute live reading
  • A pre-read of your intake
  • Recording and transcript
  • Clear next moves, in conversation
Not included

These are reserved for deeper studio engagements.

  • A custom roadmap, deck, or proposal
  • Follow-up questions by email or DM
  • Ongoing support or a retainer
  • Execution (design, copy, ads)

Who it's for.

Solo founders and early-stage brands with a real product and a real question, who seek rapid answers.

Leading a team, or need a decision made with authority in the room? Book a Private Working Session →

APPOINTMENT No. 01

90 minutes

$350 (private) / $250 (sharing option)

One appointment a week.

Times convert to your time zone at booking. Sessions run on weekday mornings in Bangkok (GMT+7), which is US afternoon and evening.

Before your appointment.

Who is this for?

Solo founders and early-stage brands looking for rapid answers. If you're bringing a team and need to make a decision together, a Private Working Session may be a better fit.

What do I need to prepare?

Just five short intake answers, your website or product, and the one decision you'd most like help with. I'll read your answers before we meet.

What's the sharing option?

Both options include a private recording and transcript. The $250 sharing option means you're open to discussing excerpts for publication. Your name, brand, or session content will only be published with your separate written approval; booking alone does not grant permission.

Can I reschedule?

You're welcome to reschedule once with at least 48 hours' notice. With less notice, the appointment remains chargeable and can't be moved.

What happens after?

You'll get the recording and transcript within 24 hours. At this time, I don't offer follow-up Q&A. If you enjoyed the session and would like another reading, simply book another appointment and we'll dive back in!

Do you guarantee results?

Every brand and situation is different, so I can't promise a particular outcome. What I bring is an experienced perspective to help you make more informed decisions. This session isn't legal, financial, or tax counsel.

A beverage brand under the X-rayA line-drawn beverage can with five numbered callouts for positioning, offer, story, channel, and price.12345PositioningOfferStoryChannelPrice
  1. Positioning
  2. Offer
  3. Story
  4. Channel
  5. Price