Experience.

FounderBrand & Creative Director

Following a career throughline of helping brands clarify and launch, founded a brand strategy and creative production studio serving 30+ consumer brands across beauty, wellness, CPG, lifestyle & fashion. End-to-end ownership of creative direction, production, and brand marketing — from 0→1 launches to legacy revivals.

• Built brand worlds for early-stage names including Beauty Bakerie ($200K/mo DTC, acquisition exit), Pancake Now (Shark Tank), Premium Jane, HPPY Skin, EVER (acquisition exit), La Peony, Windskin.
• Produced multi-month creative retainers for ChapStick & Suave; national campaigns for Disney × Walmart (Moana 2), TOMS, Real Techniques, Alterna, YoungBlood, AT&T.
• Established repeatable creative + production systems clients run after engagements close.

produced by hm*

Chief Marketing OfficerBeauty Tech · Venture-backed

Led brand, go-to-market, and growth strategy for a venture-backed beauty tech, robotics and AI company. Built brand infrastructure from scratch — positioning, consumer research, full website & social redesign, full-funnel marketing engine. Cross-functional across product, engineering, marketing.

• Grew DTC revenue from near-zero to consistent $30K/month within the first quarter.
• Earned editorial coverage in WSJ, Forbes, Vogue Business, Entrepreneur — pickup was editorial, not bought.
• Launched proprietary "Huey" customizable nail polish technology.
• Developed the Complexion category expansion playbook — debuted CosmoProf Miami, Jan 2026.
• Built the Customer Advisory Board and consumer research engine across Reddit + private focus groups.

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Director of MarketingBeauty Bakerie Cosmetics

After supporting the brand at Riley Rose, invited into a custom role leading integrated marketing, creative, and PR for the DTC business — overseeing digital growth and the 360 brand calendar across global prestige retail (ULTA, Nordstrom, Target, CVS, Douglas, Selfridges).

• Repositioned the brand for global prestige retail expansion across packaging, web, creative campaigns, and sub-brand development.
• Scaled DTC to $200K/month; PR placements including GMA and CosmoProf keynote.
• Brand sold in acquisition during tenure.

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Head of Brand MarketingRiley Rose · Forever 21 · 0→1

Recruited as a founding team member for new beauty and home goods retail concept Riley Rose (20+ stores) — establishing brand positioning, buyer-brand relationships, visual merchandising, and the in-store experience.

• Brand foundation: name, voice, identity, in-store experience principles.
• Merchandising strategy across beauty, gifting & lifestyle SKUs.
• Launch marketing & PR across digital and 20+ retail locations.
• Buyer relationships across emerging consumer brands.
• Notable first-retailer launches: Dedcool, Truly Beauty, Starface, Belgian Boys

Merchant TeamLifestyle & Trend

Shipped exec team a personal mailer pitch and was offered a role on any Merchant team — chose Lifestyle & Trend, supporting emerging brand discovery and launch into Sephora's national retail footprint.

• Brand vetting and merchant fit assessment for the Skincare Desk.
• Cross-functional choreography between emerging brand teams & Sephora buyers.
• Launch readiness — positioning, GTM, retail-creative alignment.
• Brands supported include belif, COOLA, Glow Recipe, Kopari, Sol de Janeiro, Supergoop.